For Press

Press Kit

Everything a journalist, podcaster, or curious reader needs to write about the Coalition with accuracy.

At a Glance

Quick Facts

Founded
2024, after a dinner.
Mission
End the unwanted insertion of dried grapes into otherwise good foods.
Hero food
The oatmeal chocolate chip cookie.
Allied food
Wine. Always wine.
Patron Saint
Potbelly Sandwich Works, for the literal slogan "100% Raisin Free."
Adversary, polite
Pepperidge Farm. They make both versions. They know better.
Boilerplate

Boilerplate

Short (≈30 words)

The Stop the Raisin Coalition is a citizen-led reform movement seeking truth in baking. We exist to defend the oatmeal chocolate chip cookie and other foods from the unwanted insertion of dried grapes.

Long (≈80 words)

Stop the Raisin is an independent reform campaign founded in 2024 to address a small but persistent injustice in modern baking: the substitution of raisins for chocolate chips, and the smuggling of raisins into cinnamon bread, trail mix, and other foods that were better without them. The Coalition publishes a public Registry of brands that offend, alongside those that have come to the light. The Sightings wall accepts citizen-submitted reports under moderation. We are not anti-raisin. We are pro-cookie.
Brand

Logo & Palette

Wordmark + Mark

Download SVG

Palette

Ink #1a1614
Cream #f5efe2
Raisin #8b1a1a
Gold #d4a24a
Leaf #3d5a2a

Typography

Headlines set in Big Shoulders Display (heavy, condensed). Editorial body in Playfair Display. UI text in Inter.

FAQ

Frequently Asked

Is this serious? +

Yes. The grievance is sincere, the Registry is sourced from each brand's own published menu, the Sightings wall is moderated, and the press inbox is monitored. We treat the matter with the seriousness it asks for.

Do you actually hate raisins? +

No. The raisin is welcome in wine, charoset, panettone, soda bread, the little red box, and any context in which it is announced ahead of time. The Coalition's grievance is exclusively with the unannounced raisin.

Why is the oatmeal chocolate chip cookie the hero? +

Because it is the cookie most often replaced by — or ambushed with — raisins. The chocolate chip cookie, considered alone, is fine. It is not under threat. The oatmeal cookie is.

How do you decide who goes in the Registry? +

The Registry is sourced from each brand's own published menu, product page, or press release. Every entry includes a link to the evidence. Brands that change their behavior are moved from 'Repeat Offender' to 'Came to the Light.'

Can my brand get off the list? +

Yes. Add a clearly-labeled raisin-free oatmeal chocolate chip cookie to your menu. Send a link. We will move you. Potbelly leads by example.

Who is behind this? +

An independent group of citizens. The masthead on /about names the public-facing volunteers. Press inquiries: see contact below.

Contact

Press inquiries

Quotes, interviews, op-ed pitches, and corrections.

press@stoptheraisin.com

We reply within 48 hours. Faster if you mention a deadline.