Everything a journalist, podcaster, or curious reader needs to write about the Coalition with accuracy.
Short (≈30 words)
The Stop the Raisin Coalition is a citizen-led reform movement seeking truth in baking. We exist to defend the oatmeal chocolate chip cookie and other foods from the unwanted insertion of dried grapes.
Long (≈80 words)
Stop the Raisin is an independent reform campaign founded in 2024 to address a small but persistent injustice in modern baking: the substitution of raisins for chocolate chips, and the smuggling of raisins into cinnamon bread, trail mix, and other foods that were better without them. The Coalition publishes a public Registry of brands that offend, alongside those that have come to the light. The Sightings wall accepts citizen-submitted reports under moderation. We are not anti-raisin. We are pro-cookie.
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Headlines set in Big Shoulders Display (heavy, condensed). Editorial body in Playfair Display. UI text in Inter.
Yes. The grievance is sincere, the Registry is sourced from each brand's own published menu, the Sightings wall is moderated, and the press inbox is monitored. We treat the matter with the seriousness it asks for.
No. The raisin is welcome in wine, charoset, panettone, soda bread, the little red box, and any context in which it is announced ahead of time. The Coalition's grievance is exclusively with the unannounced raisin.
Because it is the cookie most often replaced by — or ambushed with — raisins. The chocolate chip cookie, considered alone, is fine. It is not under threat. The oatmeal cookie is.
The Registry is sourced from each brand's own published menu, product page, or press release. Every entry includes a link to the evidence. Brands that change their behavior are moved from 'Repeat Offender' to 'Came to the Light.'
Yes. Add a clearly-labeled raisin-free oatmeal chocolate chip cookie to your menu. Send a link. We will move you. Potbelly leads by example.
An independent group of citizens. The masthead on /about names the public-facing volunteers. Press inquiries: see contact below.
Quotes, interviews, op-ed pitches, and corrections.
press@stoptheraisin.comWe reply within 48 hours. Faster if you mention a deadline.